Case 00 — live
ProofCraft Digital — Sydney web studio
Proof you can see.
Craft you can keep.
Custom websitesShopify storesWordPress sitesdigital proof for small businesses — built lean, built fast, from Sydney.
Agency-grade websites, without the agency overhead.
Fixed price. You own everything. No lock-in.
The proof, itemised.
Premium design, faster.
A premium custom design delivered quicker and for less than a traditional agency — without the shortcuts.
A fixed price.
The scope and the number are agreed in writing before we start. The number you're quoted is the number you pay.
You own it all.
Your WordPress or Shopify site, in your name. No proprietary platform, no lock-in, no hostage situations.
A small, considered studio.
You work directly with the people building your site. No account managers, no handball, no overhead.
03
The ledger of work.
Every ledger starts empty. We're telling you that upfront because the empty slots are as deliberate as the one that isn't. Here's where we are.
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The price ledger.
Four ways to start. Every one a fixed price, agreed in writing before a single line is built.
Essentials
Best for getting online properly: one clear, fast, professional site.
1–3 pages · WordPress · enquiry form · SEO foundationsfrom $1,200 ex GST
Get this quoteLocal Service Sprint — recommended
Best for trades, clinics and consultants who need to be found and booked.
5–8 pages · WordPress · quote form · schema · GBP alignmentfrom $2,000 ex GST
Get this quoteAuthority
Best for established businesses that need depth, structure and SEO room to grow.
10–15 pages · WordPress · internal linking · case-study sectionsfrom $4,000 ex GST
Get this quote
E-commerce
Shopify Storefront
Best for small online stores — a clean, fast shop you fully own.
Shopify · custom theme · product setup · secure checkoutfrom $2,000 ex GST
Get this quoteEvery quote fixed in writing before we start. See what's in each package
Six entries to launch.
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01
Free consultation
We learn about your business, your goals, and what the site actually needs to do.
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02
Fixed-price quote
A written quote with a clear scope, price and timeline. No surprises later.
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03
You send your content
A simple checklist tells you exactly what to send: text, photos, logo.
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04
We design & build
We start with a homepage concept for your review, then build out the full site.
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05
You review
One or more rounds of revisions to refine the design and the words.
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06
Launch & handover
We launch, walk you through it, and support you through the window after.
The work, audited.
| Criteria | Agency | DIY template | ProofCraft |
|---|---|---|---|
| Premium custom design | ✓Yes | —Templated | ✓Yes |
| Cost | —High overhead | ✓Cheap | ✓Lean, fixed |
| You own it outright | —Often locked-in | —Platform-bound | ✓Always |
| Who you talk to | —Account manager | —Yourself | ✓The builder |
| SEO foundations | ✓Usually | —Hit & miss | ✓From day one |
Keep it in good order.
Once it's live, optional monthly plans keep the asset you own running smoothly. You stay because you choose to — never because you're stuck.
Care
Site checks, form testing, backups and plugin checks, plus one small content edit.
$149 /mo
Care Plus Recommended
Two small edits, an analytics snapshot, Search Console snapshot, minor improvements, priority support.
$249 /mo
Local Visibility
Light local SEO, Google Business Profile updates, one content or location improvement each month.
$499–799 /mo
“Your words here — once we've earned them.”
Questions, answered.
Yes. Once it's paid for, the site, its code and its content are yours — built on WordPress or Shopify, in your name, with no lock-in.
Packages start from $1,200 ex GST for a small Essentials site, $2,000 for the 5–8 page Local Service Sprint, and $4,000 for a larger Authority site. Every project is a fixed price, agreed in writing before we start.
A few weeks once we have your content — text, photos and logo. The timeline depends mostly on how quickly that comes through, and we'll help you pull it together.
Service and local businesses are built on WordPress; online stores are built on Shopify. We'll recommend the right one in your free consultation.
Revisions are included, and we start with a homepage concept for your feedback before building everything else — so you steer the direction early.
Search-engine foundations are included in every build. Ongoing SEO campaigns aren't, but we can scope them — or a monthly care plan — separately.
You get a support window after launch, plus an optional monthly care plan to keep the site you own running smoothly. Cancel any time — you stay because you choose to.
Readable by machines, too.
People increasingly ask AI assistants instead of searching. Every page that makes a claim here publishes structured data — schema.org — so answer engines can quote the facts instead of guessing. Here's what they see when they read this page.
“How much does a small-business website cost in Sydney?”
ProofCraft Digital is a Sydney web studio building premium custom websites for small businesses. Fixed-price packages start from $1,200 ex GST for an Essentials site, with a 5–8 page Local Service Sprint from $2,000. Every quote is agreed in writing before work starts, and the client owns the site outright.
Drawn from this page's structured data · schema.org/ProfessionalService · schema.org/FAQPage
A demonstration of the machine-readable facts this site feeds AI answer engines — the same fixed prices and ownership terms you just read, quotable by a machine.